We are Cruise America, a U.S. company, which, together with our subsidiary company, Cruise Canada, provides and supports vehicle rental and sales services.
We respect your privacy and are committed to protecting the personal data we hold about you. This policy explains what data we collect about you, how we collect it, the measures we take in our efforts to keep your data secure and the uses and disclosures we make of it. We also explain the options you have in relation to your personal data.
We collect the personal data we need to provide the services you request from us, for our operational uses and disclosures (see below) or for such other purposes as you authorize.
We collect your data directly from you, through various channels, and from companies involved in our provision of services to you, including our licensees.
You may provide us with certain information in connection with a transaction or in your interactions with our websites and at our locations. When you are asked to provide personal information, you may decline. If you choose not to provide the information, you may not be able to use some products or services. The personal information we may collect includes:
By visiting our websites, certain information may be automatically provided to us by your computer. For each visitor to our websites, our webservers automatically recognize the visitor's domain name or IP address. An IP address is a number assigned to your computer when you connect to the Internet. As part of the protocol of the Internet, webservers can identify your computer by its IP address. In addition, we may collect your browser type and operating system as well as your internet service provider (ISP), referring and exit pages, date and time stamp, and/or clickstream data. We collect similar information when visiting our websites with your mobile device, including mobile device brand, model, mobile operation system and carrier.
Cruise America and our partners use cookies, pixel tags, etags, HTML 5 storage and similar technologies on most of our sites and in promotional emails which we may send to you.
Our vehicles may be equipped with the manufacturer-provided or certain on-board technology such as OEM equipment ("On Board Technology"). Some or all on board functionality may or may not be active during rental periods. On Board Technology may provide us use of, disclosure of, or access to (1) crash data and, (2) operational condition, mileage, diagnostic and performance reporting of vehicles ("On Board Data"), as permitted by law.
We may disclose the information we collect from and about you to our subsidiaries and Licensees for the purpose of providing the transactions you have requested and (with your consent) marketing purposes. In addition to those stated within this Policy, On Board Technology data from rental vehicles may be disclosed to, accessed by or used by Cruise America, our subsidiaries, emergency service providers, insurance specialists and others who may assist in investigating an accident, service operators, or those with whom we have a legal or contractual obligation to provide such data. These lists are subject to change from time to time and you should periodically check the site for changes.
We also may disclose your information to other third parties:
We may disclose your personal information to third-party service providers (such as a Point of Sale or payment processor to bill you for goods or services. These service providers may be located in a country different from your country of residence, such as the United States or Canada. These service providers are contractually required to maintain the confidentiality and security of your information. However, your information may be accessible to authorities in accordance with applicable laws.
We may also share aggregated or de-identified information about our customers with our advertising and marketing partners.
We use third party vendors to allow you to submit original reviews of our services. Original review content submitted by you to such third- party vendors' review submission forms and via email may also be published on third party websites. Personally identifying information is not required to submit reviews. Cruise America is not responsible for the privacy policies and/or practices of such third parties. The Terms of Use and Privacy Policies of such third parties govern any information you submit.
Cruise America Services are intended for general audiences and not for children under the age of 18. We do not knowingly collect personal information from children under the age of 18 and if we become aware of such collection, we will take reasonable steps to delete any such information as soon as practicable.
You may be able to disclose information about yourself in the course of contributing user-generated content on publicly-available areas of our services, such as Share Your Adventure or Photo Contest on cruiseamerica.com. Your Cruise America user profile and any information you post there will be publicly available. Your content may also be shared with users of other social media services to which you have chosen to share, consistent with your privacy settings on those services. Such information is unencrypted, public information, may be accessed or recorded by us, and there is no expectation of privacy or confidentiality in such information. Any information you submit in the course of such activities can be read, collected, or used by other users. We cannot prevent you receiving unwanted messages from other users. If you wish that a specific content generated by you shall be removed from publicly-available areas of our services, please contact us at privacy@cruiseamerica.com
Our websites may contain links to other websites (such as those of our marketing partners), which may have privacy policies that differ from our own. We are not responsible for the activities and practices that take place on these websites. Accordingly, we recommend that you review the privacy policy posted on any website that you may access through our website.
The security of the information you provide is very important to us and we try to provide secure transmission of your information. For all transactions on all of our websites, we use Secured Sockets Layer (SSL) technology to secure the transfer of information. While we strive to protect your personal information, we cannot guarantee the security of any data transmission over the Internet. Once we receive your information, we take steps that we believe are reasonably appropriate to protect it, from loss, misuse, unauthorized access, disclosure, alteration and destruction to ensure the data's integrity. We use a combination of technological, physical, administrative and organizational controls as well as non-disclosure or confidentiality agreements as we deem appropriate to protect your data. Despite our best efforts, however, no security measures are completely impenetrable.
If you have a user name and password for any of the features on our websites, you have the responsibility of keeping your password secret. You should not reveal your password to anyone. We will not ask you in an unsolicited telephone call or email for your password. In addition, you should take reasonable precautions when using a computer that is not your own or in a public setting.
We will use your information in the country in which your service and transaction occurs. Please be aware that, unless prohibited by law, your use or continued use of our websites and mobile applications signifies your express consent that information may be transferred to or stored on servers and processed outside the country of your residence, including any of the countries where we do business. Please also be aware that the privacy laws of the United States or other countries where information may be stored may not be as comprehensive or offer as much protection as the laws of other countries including your country of residence. You may request us not to make such transfers, but if you do, we may not be able to provide some, or all of our products or services to you.
With respect to personal data received or transferred, Cruise America is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, Cruise America may be required to disclose personal data in response to lawful requests by public authorities.
We may update this privacy policy to reflect changes to our information practices. We encourage you to periodically review this page for the latest information on our privacy practices.
The accuracy and completeness of the information we collect is very important to us and we make efforts to ensure that the information we have is accurate and up-to-date. In addition to the options provided to you in this Policy, if you wish to opt-out of direct marketing or review, amend, correct, or update personally identifiable information we have collected about you contact us using the information provided below.
For email marketing please use the unsubscribe link located at the footer of each email. For certain countries, you may also have rights to object to some processing of personal data or to have your personal data removed. You may contact us via email at privacy@cruiseamerica.com.
In the event we cannot resolve your privacy complaints to your satisfaction, we provide a third party, free of charge, to resolve any dispute. Specifically, we have engaged with International Centre for Dispute Resolution and its U.S. arm, The American Arbitration Association (AAA).
Cruise America, Inc.
11 W. Hampton Ave.
Mesa, AZ 85210
United States
privacy@cruiseamerica.com
(480) 464-7300
For individuals residing in the EEA, this outlines certain additional information that Cruise America is obligated to provide to you, as well as certain rights you have with respect to the processing of your personal information, pursuant to applicable local laws. This Appendix will control to the extent it conflicts with any provision in the main body of this Privacy Statement.
If you are making a rental, or visiting our website or mobile site, in the following countries, the data controller will be listed as below.
| DATA CONTROLLER | CONTACT INFORMATION |
| Cruise America, Inc. | Cruise America Privacy Questions 11 West Hampton Avenue Mesa, AZ 85210 Privacy@cruiseamerica.com |
DATA PROTECTION OFFICER
Cruise America's Data Protection Officer may be contacted by email at DataProtectionOffice@cruiseamerica.com or at the following address:
Attn: Data Protection Officer
11 West Hampton Ave.
Mesa, AZ 85210
Cruise America processes your personal information for the purposes set forth in our Privacy Policy (Use of Personal Information Collected About You) and (Personal Information We Share) of the main body of this Statement.
The legal bases for Cruise America's processing activities include processing such information as necessary to comply with our contractual obligations, compliance with our legal obligations, protecting the safety of our employees, guests and others, for our legitimate business interests, and pursuant to your consent.
The particular legal basis for the processing of your personal information is based on the purpose for which such information was provided or collected:
We retain personal information about you for the time necessary to accomplish the purpose for which such information was collected, usually for the duration of any contractual relationship and for any period thereafter as legally required or permitted by applicable law. Our retention policies reflect applicable statute of limitation periods and legal requirements.
Residents of the EEA have the following rights:
You have the right to request that we provide you or a third party that you designate with certain of your personal information in a commonly used, machine readable format. Please note, however, that data portability rights apply only to personal information that we have obtained directly from you and only where our processing is based on consent or the performance of a contract.
Your requests may be submitted digitally to DataProtectionOffice@cruisemamerica.com, or writing
Data Protection Officer
11 West Hampton Ave.
Mesa, AZ 85210, USA.
We will respond to all such requests within 30 days of our receipt of the request, unless there are extenuating circumstances, in which event we may take up to 60 days to respond. We will inform you if we expect our response to take longer than 30 days. Please note, however, that certain personal information may be exempt from such rights pursuant to applicable data protection laws. In addition, we will not respond to any request unless we are able to appropriately verify the requester's identity. We may charge you a reasonable fee for subsequent copies of data that you request.
If you have concerns about our data practices or the exercise of your rights, you may either contact Cruise America at DataProtectionOffice@cruiseamerica.com.
You have the right to withdraw your consent to any processing that we conduct solely based on your consent (such as sending direct marketing materials to your personal email account). You may withdraw your consent to marketing activities by following the instructions on any marketing email(s), or by contacting privacy@cruiseamerica.com. For any other activities for which you have previously consented, you may contact DataProtectionOffice@cruiseamerica.com to withdraw
(also referred to as profiling) and Automated Decision Making: We use personal information to divide large groups of consumers into sub-groups of consumers (known as segments) based on some type of shared characteristics such as geography, behavior, or demographics.
We may transfer the personal information we collect about you pursuant to the purposes described in this Statement to countries that have not been found by the European Commission to provide adequate protection. In particular, we transfer your personal information to the United States. We use appropriate safeguards for the transfer of personal information among our affiliates in various jurisdictions.